Custom formulas, made for your brand.
Our chemists build your formula from scratch or match a benchmark, using quality ingredients trusted by brands sold at Ulta and Sephora. You own the formula.
- Formulation fee
- From $2,800
- Formula ownership
- You own it
- Stock library
- 3,000+ formulas
- Minimum order
- 5,000 units
What we offer.
Custom formulation
A new formula built around your brief, claims and target price.
Reverse engineering
Bring a product you love and we develop a formula that matches it.
Stability and micro testing
Every formula is tested before it goes into production.
Why formulate with us.
Our chemists and beauty experts blend science and creativity to build products that set trends, not follow them.
Quality ingredients
We source the best ingredients so every product is effective, safe and sustainable.
Built around your brand
From anti-aging creams to natural lines, we work with you at every step.
Speed to market
Streamlined processes move your product from concept to shelf quickly.
Regulatory compliance
Our team keeps up with global rules so your product meets the requirements of your markets.
From idea to formula in five steps.
- 1
Intro call
We learn your concept, claims, target price and where you will sell.
- 2
Brief or benchmark
Share a brief or a product to match, plus any ingredient requirements.
- 3
Samples
Our chemists formulate samples for you to test.
- 4
Refine and approve
We adjust until it is right, then run stability and micro testing.
- 5
Production
Your approved formula moves straight onto our production lines.
At a glance.
- Formats
- Creams, lotions, serums, gels, oils, balms, sticks, shampoos and conditioners
- Ingredient requirements
- Vegan, paraben-free and other restrictions
- Formulation fee
- From $2,800, depending on complexity
- Ownership
- You own your formula
- Testing
- Stability and microbiological testing
- Sample timeline
- [Weeks from brief to first samples]
Prefer to start from a proven base?
Our private label catalog has 3,000+ stock formulas ready for your label.
Common questions.
All FAQsHow much is the formulation fee?
It starts at $2,800 and depends on the complexity of the product.
Who owns the formula?
You do. Every custom formula we develop for you is yours.
Can you work to ingredient restrictions?
Yes. We formulate to your requirements, including vegan and paraben-free.
How long until I see samples?
[Typical time from brief to first samples.]
Build your formula.
Tell us what you have in mind and a specialist will walk you through the next steps.